How to start selling period underwear in 5 easy steps

Step 1: Understand the Market Potential

Reusable period underwear has become one of the fastest-growing categories in the global personal care market.
Consumers are shifting toward sustainable, comfortable, and leakproof menstrual solutions — creating strong demand for both private label and ready-to-sell products.

If you’re running a cross-border eCommerce store, Amazon brand, or distribution business, this category offers:

• A high repeat-purchase rate

• Easy inventory management

• Attractive profit margins

Before starting, study your target region’s preferences (fabric comfort, absorbency level, packaging style) and identify which price segment best suits your audience.

Step 2: Partner with a Reliable Manufacturer

The right manufacturer determines how easily you can launch and scale.
Choose a partner with:

• OEM & Private Label flexibility – from logo printing to packaging customization

• Compliance certifications – SEDEX, OEKO-TEX, ISO for international safety standards

• Strong export experience – familiar with customs, labeling, and import requirements for U.S., U.K., and EU markets

• Product expertise – proven performance in leakproof technology and antibacterial fabrics

Lynmiss is a professional manufacturer specializing in period panties, incontinence underwear, and reusable pads.
We support global wholesale, Amazon sellers, and brand owners with low MOQ, fast sampling, and design customization — helping your brand enter the market quickly and confidently.

Step 3: Develop a Product Line That Matches Your Audience

Diversify your catalog to meet different market demands:

• Everyday Basics: affordable options ideal for eCommerce and retail stores.

• Premium Collections: made with organic cotton or bamboo for sustainable brands.

• Specialized Designs:

  • Teen-friendly period underwear

  • Postpartum and maternity options

  • Light incontinence briefs for adults

Each product should highlight:

• Multi-layer leakproof design

• Soft, breathable, and antibacterial fabrics

• Washable and reusable benefits

Offer multiple absorbency levels (light / moderate / heavy) to cover all needs.

Step 4: Build Your Brand and Online Presence

Whether you sell on Shopify, Amazon, or B2B platforms, a professional brand image builds trust.
Here’s how to position your brand:

• Use lifestyle photography that shows comfort and confidence.

• Tell your product story — sustainability, reusability, and technology.

• Provide clear sizing guides and material information.

• Offer packaging customization for private label buyers.

Promote through digital channels that resonate with your audience:
social media, email marketing, and influencer collaborations focused on sustainable living.

Step 5: Start Small, Grow Smart

You don’t need a large order to start — many successful brands begin with small-batch private label runs to test market response.
Once you identify your best-selling styles, expand with:

• Broader color and fabric options

• Seasonal collections

• Co-branded campaigns or distributor partnerships

A reliable OEM partner can help you forecast demand, optimize production lead time, and scale efficiently as your sales grow.

Why Distributors and Online Sellers Choose Lynmiss

Our goal is to make it effortless for cross-border sellers, importers, and wholesale distributors to launch their own menstrual underwear line with confidence.

Final Thoughts

Entering the period underwear market is not just a business move — it’s an opportunity to join a global shift toward sustainability and comfort.
With the right manufacturer and product strategy, you can quickly establish your brand as a trusted name in this fast-growing niche.

Start your journey with a manufacturer who understands both the product and the business behind it — Lynmiss, your reliable partner for global period underwear solutions.

FAQ

1. What are the profit margins for period panties?

Profit margins for period panties typically range from 50% to 200%, depending on your market and branding strategy.

• Wholesale & Distributor level: average 60–90% markup.

• Retail / DTC level: average 120–200% markup.
  Since period underwear is a fast-growing sustainable product, with repeat purchase rates above 70%, the long-term profit is significantly higher than regular underwear.
  Partnering with Lynmiss ensures you get factory-direct pricing, allowing you to maintain high margins while delivering premium quality.

2.Can I start with a small MOQ?

Yes — Lynmiss makes it easy to start small and grow steadily.

• Ready-to-ship products: MOQ as low as 10 pcs per style, with mixed colors and sizes available.

• One-stop dropshipping service: We support one-piece dropshipping for both period panties and incontinence underwear, ideal for cross-border sellers, Shopify stores, and Amazon entrepreneurs.

• Custom branding & packaging: available from 300–500 pcs.

This flexible MOQ and fulfillment model allows you to test the market, reduce stock pressure, and scale your business confidently with our factory-direct support.

3.How to customize packaging for private label brands?

Lynmiss provides OEM & ODM full packaging customization, including:

• Custom polybags or zip bags with your logo

• Branded boxes with eco-friendly or recycled materials

• Barcode & hangtag printing
  Our in-house design team assists with layout, material selection, and packaging compliance for global shipping.
  This helps your brand stand out while keeping fulfillment smooth.

4.How long is the production lead time?

• Sample time: 7–10 days

• Bulk production: 25–35 days depending on quantity and customization

• Urgent or repeat orders: shorter lead time available (as fast as 15 days)

We maintain stable material supply and strict quality control to ensure consistent production and fast delivery.
Worldwide shipping via air or sea — with regular partners like DHL, FedEx, and UPS.